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We all feel that our world is in flux. Things are changing, priorities are realigning, assumptions are being questioned, and attitudes are shifting . To my mind this is a great thing for us as a nation and for individuals in general. For me, change brings new ideas, regeneration, and hope.
As a retailer and designer I feel a shift in how I perceive other retailers and designers. I feel as though the old model of guarded competition and stingy propriety is out dated and frankly short sighted. I am starting to look at my community as a source of strength and power. Working together, whether in micro localized physical communities or larger online communities, opens up huge possibilities for growth and exposure. As a group you tend to learn more quickly, share resources and are able to accomplish much more in a shorter amount of time.
In the online world linking is actively being used and good results depend on it. Linked in, Facebook, and Twitter just point to the craving we seem to have for connectedness. I asked myself, "why not pursue this in the world of retailing?". Without really thinking about it this is what Beehive was developed for five years ago. Linking is essential but it’s a hard transition to make – it takes courage, trust and above all confidence.
I see many people clinging to the old protectionist concept and I encourage them to explore the idea of letting that go. I believe that joining in relevant communities is the key to success in an ever expanding and complex world. Take a step beyond just linking your website with another and ask yourself, “how can this model extend into other aspects of my business”. I guarantee you'll find it liberating and productive.
To take another’s hand is taking a risk, but it’s well worth it!
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