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Today my normally verbose entry is going to have to be short and sweet. However, I wanted to share with you that two weeks ago, my sister and I went to the Visiting Artist's Program at the Buyer's Craft Market in Philadelphia. It was a whirlwind trip 3-days, full of information, beautiful craft designs, and designers/artists waiting to make a buck or their big break.
From our understanding, the Buyer's Market is one of the top wholesale shows in the Northeast, and many artists go there to make a big portion of their profit for the year. As a Visiting Artist, Mari and I attended three days of seminars that included general information on wholesale, how to price your wares, creating and setting up your booth (inexpensively), how to approach galleries and boutiques, and a bevy of other information. It helped us get a little closer to making a final decision
It is said that if you walk into a lecture/seminar walking knowing 80% of the subject-matter, and the 20% you didn't know is provided to you, your money was been well-spent. I have to attest that the 20% my sister and I learned was extraordinarily valuable.
I have to say that wholesale is a whole new ballgame, and can be quite intimidating to a new designer that doesn't know how to play the game. I hope that all of the artists I saw/met at the Market had a great 4 days of sale.... However, what I saw was that it was a relatively slow market for most who were there. I was not there on Monday, and hope it picked up for all of my fellow artists.
In the next few blog entries, I will tell you about all of the things we learned, starting with how to determine whether or not wholesaling is right for you, along with the 101's of wholesale. It is a fantastic bevy of information that I sincerely hope you all stay tuned to hear. I promise it will be worth the wait.
Until next time, Creative People....
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