Owner Profile
Petra Geiger
Petra
Geiger grew up in a family that was equal parts entrepreneurial and
artistic, and she learned how to sew and craft at an early age from her mother.
She received a bachelor of arts degree in Mass Communication from Tulane
University and a bachelor of fine arts in graphic design from
California College of the Arts.
Petra
spend 10 years honing her design, marketing and branding skills by initially
working for a celebrated San Francisco designer, then as an independent freelance
designer, and later as a Director of Marketing and Graphic Design for a
contract furniture manufacturer owned by Herman Miller, Inc.

Petra founded Beehive Co-op Atlanta in 2004 and after three highly successful years announced in January 2007 planned expansion into major U.S. markets through a Beehive franchise program. After numerous requests from people around the country for information on "how you do it" it made sense to take the franchise system and adapt it to suit Beehive's needs. Since 2007 the Franchise Program has morphed into the "Affiliate Program" which has more flexibility and options built into it.
Since Fall of 2007, the Atlanta store has been independently owned and operated. It is currently called "the beehive". Once the transition was completed, Petra relocated to Westchester County, New York and currently resides there with Relaford and their two children, Lucy and Kaspar, and has launched Beehive New York in Mt. Kisco, NY about 45 minutes north of NYC.