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This past Wednesday I took 13 designers from the beehiveshop.com to a Holiday Gift Guide Media Event at the Marriott Marquis in Times Square. The event is put on by newproductevents.com and was very well run. Megan King from Oh Sweet Day came with me and helped out and we definitely gave the event a thumbs up! Showing amongst some of the big guys... Columbia Spotswear, Lego, Cold Stone Creamery, and Shutterfly to name a few, was a bit daunting at first but once we set up it became clear that beautiful, professional handmade items are being saught after. Our display was lively, colorful and had some truely fabulous ideas that the editors loved.
 
There were certainly many "editors" there that were only looking for a "free sample" but the majority were editors and editorial assistant truly looking for something new and interesting to write about. We handed out about 50 press kits which included info on Beehive and a product sheet for each of the 13 designers who participated.
The best part was that this collaborative effort made it easy and affordable ($204 each) for designers to participate in something that would have cost them over $2500 on their own including travel. So, I think it was an unqualified success (we'll know for sure when the holiday gift guides come out) especially when it comes to leveraging our Beehive Community to open up new doors! Thanks to all who participated and we'll definitely e doing more things like this.
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Tags: PR events, collaboration, holiday gift guide event, beehiveshop.com |
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Categories: Peer-to-Peer |
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